Creative & Media

Creative Content Production — Image

Turns a creative request into image concepts and refinements, making candidate generation and revision work explicit.

Represents image production from creative direction through generated candidates and refinement. Standard and Premium designs show that one delivered asset can require several billable generations.

ImageCreativeGenerationRefinement
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Design variants

The same solution, implemented 2 ways. Choosing one changes the workflow and dependencies described below; it does not calculate anything.

How it works

6 operations and 6 activities, in the order they run. Expand an operation to see its activities.

  1. Interpret the creative request and state what is being asked for.

  2. Choose the creative direction and write the image prompt.

  3. Generate the candidate images. Several candidates are one request.

  4. Select a candidate and say what to change. A human or application decision, not a model call.

  5. Edit the selected image a fixed number of times.

  6. Package and deliver the selected asset.

What this solution uses

For Standard Creative. An activity that calls a model and a service appears in both groups.

AI / model work4

  • Model Brief InterpretationInterpret Creative BriefDefault: Ctxdex Intelligence 4 Fast
  • Model Creative DirectionDevelop Creative DirectionDefault: Ctxdex Intelligence 4 Fast
  • Image 2 GenerationGenerate Initial ImagesDefault: Ctxdex Image 2
  • Image 2 EditingRefine / Edit Selected Image

Services0

None in this design

    Application / workflow work2

    • Human or Application ReviewReview Creative Candidates
    • Deterministic FinalizationFinalize Creative Asset

    Design details

    Business unit
    Creative Asset Request
    Design variants
    2
    Operations
    6
    Activities
    6
    Model-backed activities
    4
    Priced service dependencies
    0
    Application / workflow activities
    2

    Explore Scenario Economics

    Scenario Economics calculates this solution. There you can choose a compatible model or offering for each activity, set workload assumptions and volume, and change the other inputs Standard Creative supports.

    Open Scenario Economics →