Compare variants
Two design variants of Creative Content Production — Image, delivering the same unit event by different designs. The comparison states what differs; it does not rank the designs.
Common unit event
Creative Asset Request
CREATIVE_ASSET_REQUESTOne image-creative request taken through brief interpretation, creative direction, image generation, review, optional refinement/editing, and delivery of one selected final creative asset. One request is not one image: it may generate several candidates and refinements before one asset is selected.
Left
CompletePremium Creative
Two creative concepts, three candidate images at 1024 HIGH, an explicit review step, two fixed image-edit refinements, one final selected asset.
Direct cost per creative asset request
Reference
Open scenario
dv-premium-creative-imageRight
CompleteStandard Creative
One creative concept, one candidate image at 1024 STANDARD, no refinement pass, one final selected asset.
Direct cost per creative asset request
Reference
Open scenario
dv-standard-creative-imageNo difference figure is shown
A difference between two prices is itself a price, and this surface derives none. The read model carries each variant’s own reference result and no comparison of them, so both figures are shown as they were produced and are read against each other by eye.
Shared assumptions
Inputs both variants carry with the same meaning. Everything compared below stands on these; where a shared input holds a different value in each variant, the row says so.
37 shared
| Input | Premium Creative | Standard Creative |
|---|---|---|
Cached Tokensau-develop-image-creative-direction.cached_tokens | 0TOKEN | 0TOKEN |
Develop Creative Direction — offeringDiffersau-develop-image-creative-direction.commercial_offering | ctxdex:offering:agent-makers:ctxdex-intelligence-4-pro | ctxdex:offering:agent-makers:ctxdex-intelligence-4-fast |
Concept CountDiffersau-develop-image-creative-direction.concept_count | 2UNIT | 1UNIT |
Creative Direction Instruction TokensDiffersau-develop-image-creative-direction.creative_direction_instruction_tokens | 800TOKEN | 500TOKEN |
Creative Reference Context TokensDiffersau-develop-image-creative-direction.creative_reference_context_tokens | 2300TOKEN | 1050TOKEN |
Expected Direction TokensDiffersau-develop-image-creative-direction.expected_direction_tokens | 900TOKEN | 500TOKEN |
Expected Image Prompt TokensDiffersau-develop-image-creative-direction.expected_image_prompt_tokens | 1400TOKEN | 800TOKEN |
Develop Creative Direction — modeau-develop-image-creative-direction.implementation_mode | im-develop-image-creative-direction-model | im-develop-image-creative-direction-model |
Normalized Brief TokensDiffersau-develop-image-creative-direction.normalized_brief_tokens | 400TOKEN | 250TOKEN |
Develop Creative Direction — occurrencesau-develop-image-creative-direction.occurrence_count | 1UNIT | 1UNIT |
Finalize Creative Asset — modeau-finalize-creative-asset.implementation_mode | im-finalize-creative-asset-deterministic | im-finalize-creative-asset-deterministic |
Finalize Creative Asset — occurrencesau-finalize-creative-asset.occurrence_count | 1UNIT | 1UNIT |
Generate Initial Images — offeringau-generate-creative-images.commercial_offering | ctxdex:offering:agent-makers:ctxdex-image-2 | ctxdex:offering:agent-makers:ctxdex-image-2 |
Image CountDiffersau-generate-creative-images.image_count | 3IMAGE | 1IMAGE |
Image Prompt TokensDiffersau-generate-creative-images.image_prompt_tokens | 1400TOKEN | 800TOKEN |
Generate Initial Images — modeau-generate-creative-images.implementation_mode | im-generate-creative-images-image2 | im-generate-creative-images-image2 |
Generate Initial Images — occurrencesau-generate-creative-images.occurrence_count | 1UNIT | 1UNIT |
Quality TierDiffersau-generate-creative-images.quality_tier | HIGH | STANDARD |
Resolutionau-generate-creative-images.resolution | 1024 | 1024 |
Brand Context TokensDiffersau-interpret-creative-brief.brand_context_tokens | 600TOKEN | 400TOKEN |
Cached Tokensau-interpret-creative-brief.cached_tokens | 0TOKEN | 0TOKEN |
Interpret Creative Brief — offeringDiffersau-interpret-creative-brief.commercial_offering | ctxdex:offering:agent-makers:ctxdex-intelligence-4-pro | ctxdex:offering:agent-makers:ctxdex-intelligence-4-fast |
Creative Request TokensDiffersau-interpret-creative-brief.creative_request_tokens | 400TOKEN | 300TOKEN |
Expected Normalized Brief TokensDiffersau-interpret-creative-brief.expected_normalized_brief_tokens | 400TOKEN | 250TOKEN |
Interpret Creative Brief — modeau-interpret-creative-brief.implementation_mode | im-interpret-creative-brief-model | im-interpret-creative-brief-model |
Interpret Creative Brief — occurrencesau-interpret-creative-brief.occurrence_count | 1UNIT | 1UNIT |
System Instruction TokensDiffersau-interpret-creative-brief.system_instruction_tokens | 800TOKEN | 500TOKEN |
Image Countau-refine-creative-image.image_count | 1IMAGE | 1IMAGE |
Refine / Edit Selected Image — modeau-refine-creative-image.implementation_mode | im-refine-creative-image-image2 | im-refine-creative-image-image2 |
Refine / Edit Selected Image — occurrencesDiffersau-refine-creative-image.occurrence_count | 2UNIT | 1UNIT |
Quality Tierau-refine-creative-image.quality_tier | HIGH | HIGH |
Refinement Prompt Tokensau-refine-creative-image.refinement_prompt_tokens | 900TOKEN | 900TOKEN |
Resolutionau-refine-creative-image.resolution | 1024 | 1024 |
Candidate Image CountDiffersau-review-creative-candidates.candidate_image_count | 3IMAGE | 1IMAGE |
Review Creative Candidates — modeau-review-creative-candidates.implementation_mode | im-review-creative-candidates-unpriced | im-review-creative-candidates-unpriced |
Review Creative Candidates — occurrencesau-review-creative-candidates.occurrence_count | 1UNIT | 1UNIT |
Review Modeau-review-creative-candidates.review_mode | HUMAN_OR_APPLICATION_REVIEW | HUMAN_OR_APPLICATION_REVIEW |
Only in Premium Creative
- Refine / Edit Selected Image — offering
au-refine-creative-image.commercial_offeringctxdex:offering:agent-makers:ctxdex-image-2
Only in Standard Creative
- Refine / Edit Selected Image — enabled
au-refine-creative-image.enabledDisabled
Design differences
What the two designs do differently, before any money is involved.
Refine / Edit Selected Image
How many times it runs
au-refine-creative-imageOperations
Aligned on canonical identity, never on a display name.
In both6
- Develop Creative Direction
op-develop-creative-direction - Finalize Creative Asset
op-finalize-creative-asset - Generate Initial Images
op-generate-initial-images - Refine Selected Creative
op-refine-selected-creative - Review Creative Candidates
op-review-creative-candidates - Understand Creative Brief
op-understand-creative-brief
Only in Premium Creative0
None
Only in Standard Creative0
None
Activities
Aligned on canonical identity, never on a display name.
In both6
- Develop Creative Direction
au-develop-image-creative-direction - Finalize Creative Asset
au-finalize-creative-asset - Generate Initial Images
au-generate-creative-images - Interpret Creative Brief
au-interpret-creative-brief - Refine / Edit Selected Image
au-refine-creative-image - Review Creative Candidates
au-review-creative-candidates
Only in Premium Creative0
None
Only in Standard Creative0
None